Inspired by IKEA and its brand, IHOSTEL is a conceptual idea for youth hostels for the young and modern traveler. The IHOSTEL brand incorporates IKEA’s design aesthetics in order to establish a connection and recognition between IHOSTEL and IKEA’s quality and consumer experience. IHOSTEL aims to provide a streamlined yet comfortable experience to the contemporary traveler. The logo and identity are simple and modular and represents the IHOSTEL guest experience while the bright and vibrant colors aim to identify with its active and youthful guests.